Discover 90 Years of Skin Healing

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1925

Aquaphor was developed in the Beiersdorf Inc laboratories in the USA. It was trademarked that year by Herman A. Metz, president of Beiersdorf Inc at that time.

1929

Beiersdorf sold Aquaphor’s trade marks to Duke Laboratories in a License Agreement in order to manufacture products in the country.

1936

Aquaphor’s first product offering was sold to doctors, pharmacists and hospitals in 5 lb. containers.

1960

Aquaphor production was discontinued during World War II and restarted by Duke Laboratiories in 1960. 1 lb cans and 2 oz tubes were sold to medical professionals.

1973

Beiersdorf repurchased all trademarks from Duke Laboratories.

1982

Aquaphor tube was introduced and directly sold to consumers for the first time.

1991

A new formulation Aquaphor Advanced Therapy Healing Ointment was launched, an addition to the Aquaphor Original Ointment.

2003

Baby Healing Ointment & Gentle Wash was introduced. (Gentle Wash& Shampoo not until 2006)

2006

Aquaphor Redesign

2011

Aquaphor Lip Repair was introduced.

2012

Aquaphor Lip Repair + Protect SPF 30 was launched
Aquaphor is launched by Beiersdorf affiliates in other countries
Note: First launched outside of US in 2010, 2011 & 2012. Aquaphor Lip Repair and Protect.

2014

Aquaphor introduced the new Mini Jar.