Aquaphor was developed in the Beiersdorf Inc laboratories in the USA. It was trademarked that year by Herman A. Metz, president of Beiersdorf Inc at that time.
Beiersdorf sold Aquaphor’s trade marks to Duke Laboratories in a License Agreement in order to manufacture products in the country.
Aquaphor’s first product offering was sold to doctors, pharmacists and hospitals in 5 lb. containers.
Aquaphor production was discontinued during World War II and restarted by Duke Laboratiories in 1960. 1 lb cans and 2 oz tubes were sold to medical professionals.
Beiersdorf repurchased all trademarks from Duke Laboratories.
Aquaphor tube was introduced and directly sold to consumers for the first time.
A new formulation Aquaphor Advanced Therapy Healing Ointment was launched, an addition to the Aquaphor Original Ointment.
Baby Healing Ointment & Gentle Wash was introduced. (Gentle Wash& Shampoo not until 2006)
Aquaphor Lip Repair was introduced.
Aquaphor Lip Repair + Protect SPF 30 was launched
Aquaphor is launched by Beiersdorf affiliates in other countries
Note: First launched outside of US in 2010, 2011 & 2012. Aquaphor Lip Repair and Protect.
Aquaphor introduced the new Mini Jar.