Skin in the game

Aquaphor is the Official Skincare Partner of UConn Men's and Women's Basketball for the 2025 to 2027 seasons. This three-year partnership leverages the scale and influence of US college basketball, a cornerstone of American sports culture, to merge beauty, wellness, and sport by highlighting the integral role Aquaphor can play in athletes’ skin protection, recovery, and well-being. Together, Aquaphor and UConn are building a new model for athlete-centered partnerships. The collaboration will play out through player-led paid and organic content, PR and social, in-arena experiences, shopper activation, and medical marketing support.

Winning on and off the court

“This partnership allows us to support not just student athletes but students everywhere, with the care and confidence they need to excel on and off the court,” shared Sebastián Parisi Thompson of Beiersdorf North America.

“Whether it’s recovering after a tough practice or finding focus during a late-night study session,” he continued, “students deserve products that support both healing and peace of mind. Aquaphor is proud to be that dependable source of protection and comfort throughout their day.”

The perfect teammates

"As much as UConn Basketball is synonymous with championships, Aquaphor’s excellence over the past 100 years, with dermatologist-recommended products that have the ability to protect and help heal skin, makes this the perfect partnership,” shared UConn Athletic Director, David Benedict.

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